Marianne Gatlabayan · AI Operations Architect · Industrial Engineer

Building AI-powered operational systems that scale.

Industrial Engineer and AI Operations Architect helping businesses automate workflows, transform data, and create reliable business intelligence systems — from strict national energy compliance data to global franchise performance metrics.

10+
Years in ops & data
88%
Site health delivered
68%
Organic CTR lift
95
Crawl errors cleared

01 / Profile

Operator first, engineer always.

Automation and programming deployed against real operational constraints — not dashboards for their own sake.

Industrial Engineer and AI Operations Architect with over a decade of experience building automated data pipelines and scalable reporting systems. Skilled in deploying enterprise AI solutions using automation and programming to eliminate manual data processing bottlenecks.

Proven ability to combine advanced scripting and agentic AI workflows with strict data governance. Specialized in transforming raw operational datasets into structured business intelligence for highly regulated industries and fast-growing global operations.

02 / Services

Four pillars, one operating system.

Automation, data engineering, business intelligence, and operational governance — delivered as working systems, not slide decks.

AI Workflow Automation

Remove repetitive operational work using modern AI workflows and custom integrations.

  • Enterprise AI APIs
  • Agentic workflows
  • Make.com
  • System integrations

Data Engineering

Convert fragmented data into scalable, trustworthy reporting systems.

  • Python
  • APIs
  • Data pipelines
  • Validation systems

Dashboard Development

Deliver real-time visibility through dashboards leaders can actually use.

  • Looker Studio
  • Executive dashboards
  • KPI systems
  • Spreadsheet models

AI Operations Strategy

Design systems that scale while maintaining governance and accuracy.

  • Workflow assessment
  • Automation roadmap
  • Governance framework
  • Data quality

03 / Stack

The toolset behind the pipelines.

Scripting, orchestration, BI, and governance — selected for reliability in production, not novelty.

Automation & Scripting

  • Python
  • Google Apps Script
  • Make.com
  • Agentic AI workflows

Reporting & BI

  • Looker Studio
  • Advanced spreadsheet modeling
  • Executive dashboards
  • KPI design

AI & APIs

  • Enterprise LLM APIs
  • Custom AI pipelines
  • Document & email parsing
  • Prompt systems

Operations & Governance

  • Process improvement
  • Systems analysis
  • Data governance
  • National energy compliance data

04 / Case studies

Shipped systems, measured outcomes.

Each engagement ends with numbers a leadership team can act on.

01SEO / Technical

On-Page & Technical SEO Rebuild

Rebuilt a site's technical foundation and turned crawl debt into measurable visibility gains.

Local visibility

Page 5Page 2

Site health score

54%88%

Core Web Vitals (3 mo)

Needs workGood

  • Resolved 95 critical technical & crawl errors
  • Boosted average organic CTR by 68%
02Python / AI

AI Content Topic Engine

A custom Python web app that generates content topics with AI, streamlining a digital marketing agency's content strategy workflow.

  • Replaced manual topic research cycles with a repeatable pipeline
  • Built for non-technical strategists to run daily
03Apps Script

Email-to-Database Automation

A Google Apps Script that parses information out of inbound emails and organizes it into a searchable Google Spreadsheet database.

Spreadsheet database of inbound queries with a category breakdown chart
  • 3,930 inbound media queries captured and auto-categorised across six verticals
  • Eliminated manual copy-paste from inbox to tracker
  • Structured, searchable records with zero extra tooling
04Reporting / BI

Call Volume Command Centre

An interactive operations dashboard turning raw call logs into an hourly demand profile leadership can filter on demand.

Hourly call volume dashboard with filter panels and new vs missed call chart
  • 11,304 calls and 11,488 talk minutes consolidated into one view
  • 1,951 missed calls isolated against 9,353 new calls to expose coverage gaps
  • Filterable by year, quarter, month, day, weekday and hour across 221 destinations
  • Built-in report distribution so the daily send needs no analyst
05Reporting / BI

Project Portfolio Tracking Dashboard

A single control surface for 14 concurrent projects — schedule, resourcing, budget and risk, refreshed from one dataset.

Project dashboard with Gantt chart, resource allocation, budget and risk table
  • Gantt timeline, resource allocation and budget-vs-actual on one screen
  • Risk register rolled up to 52 high, 44 medium and 48 low exposures
  • Open issues, revisions and pending actions surfaced for weekly review
06Financial modelling

Lending P&L Forecast Model

A driver-based profit and loss model for a lending operation, built so every figure traces back to an assumption rather than a hardcoded number.

Profit and loss model showing formula-driven assumptions for a lending business
  • Application → approval → funded volume modelled as an explicit conversion chain
  • Interest income, documentation fees and partial payments derived from deal volume
  • Full expense build with prior-year baselines for fast scenario testing
07Cost analytics

Utility Cost & Savings Tracker

A 12-month energy cost model comparing contracted rates against market supply cost, quantifying savings account by account.

Energy cost comparison dashboard with monthly savings trend for gas and electricity
  • $45,650 electric and $38,944 gas savings evidenced against $368,567 of supply cost
  • Monthly usage, rate and spend reconciled for both electricity and gas
  • Savings trend charted so renewal decisions rest on data, not vendor claims
08Search performance

Organic Search Visibility Growth

Search Console evidence of a site moving from invisible to competitively ranked within a single quarter.

Average position

69.93.9

Search Console performance panels showing impressions, clicks and average position
  • 343,000 impressions and 103 clicks generated over three months
  • Average click-through rate lifted to 4.5% on the trailing 28 days
09Local presence

Business Profile Optimisation

Local listing work tracked through to the actions that matter: calls, bookings, direction requests and site visits.

Business profile performance screen showing interaction totals over six months
  • 460 business profile interactions across a six-month window
  • Month-on-month recovery and growth tracked against optimisation work
10Audience analytics

Social Reach & Audience Profiling

Organic social performance measured and profiled so content decisions follow the audience rather than assumptions.

Social profile overview listing reach, engagement and interaction metrics
  • 214,131 post reach and 5,726 engagements in a 28-day period
  • 1,022 reactions, 42 comments and 314 photo views itemised by interaction type
  • Audience profiled by age, gender and city to sharpen local targeting
11Link analysis

Backlink Profile Segmentation

A backlink portfolio broken down by link type and topical category to show where authority actually comes from.

Stacked bar chart segmenting backlink types by topical category
  • Thirteen link types segmented by industry category in one comparison
  • Concentration risk and gaps made visible for outreach planning
12Digital PR

Earned Media Placements

Editorial placements secured for clients in national and industry publications, without paid placement.

Published magazine feature in which a client was quoted as an expert source
  • Placed a client as an expert source in a Martha Stewart Weddings feature
  • Secured a recurring contributing-author column for a client executive on a leading customer-experience publication

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05 / Credentials

Engineering discipline, formally trained.

Process engineering fundamentals paired with analytics and marketing certification.

  1. Master of Business Administration — 9 units completed

    University of Rizal System, Antipolo

    Business Data, Business Accounting, Agribusiness · Average 1.2 GPA

  2. BS Industrial Engineering

    University of Santo Tomas

    Process Improvement, Operations Management, Systems Analysis

  3. Digital Marketing Professional Certificate

    Content Marketing Institute via LinkedIn Learning

    Full-funnel strategy, technical SEO, CRO, advanced marketing analytics

Certifications

  • Google Analytics Certified
  • Google Ads Display Certified

06 / Contact

Have a manual process that should be a pipeline?

Send the bottleneck — the report nobody wants to build, the data nobody trusts. I'll come back with the automation path and the metrics it should move.

Email meLinkedIn