Marianne Gatlabayan · Industrial Engineer · I build the operating systems businesses run on
Automation, data, reporting, and governance, built to be relied on every day. Ten years turning manual, scattered operations into automated systems that cut busywork and give leaders numbers they can act on.
01 / Profile
Practical automation built around real operational constraints, using technology that makes work easier, not more complicated.
I'm an Industrial Engineer with over a decade of experience building automated data pipelines and reporting systems. My work starts with the people doing the manual work: the report rebuilt every week and the numbers nobody quite trusts. It ends with systems that handle it for them.
I combine scripting, automation platforms, and AI workflows with careful data governance, turning raw operational data into information teams can rely on, in regulated industries and fast-growing global operations alike.
02 / Services
Automation, data engineering, business intelligence, and operational governance. These are delivered as working systems your team can depend on, not slide decks.
Remove the repetitive work that quietly drains a team. I connect the systems you already use, automate the handoffs between them, and wrap the whole thing in logging and error handling so it runs without babysitting.
Proof
Turn scattered spreadsheets and disconnected tools into one governed source of truth. Pipelines that pull, clean, and validate data on their own, so the numbers people act on are the right ones.
Proof
Give leaders a view they actually open every morning. Dashboards and KPI systems built around the decisions being made, not around whatever data happens to be lying around.
Proof
Design how the work itself should run. Process mapping, automation roadmaps, and the governance and controls that hold quality steady as the business grows.
Proof
03 / Technical Capabilities
Grouped by what they let me build, not by logo.
04 / Why organizations hire me
Most specialists build one part of the solution. I build the whole operating system around it. From process design and automation through data engineering, reporting, and executive visibility, I build systems that cut manual work and give leaders the numbers to decide with.
05 / Case studies
Twelve systems grouped by the service they prove. Real operational problems, working systems, measured outcomes.
Project 01 of 12
A marketing team was scanning inbound journalist and media queries by hand and losing the ones that arrived overnight. I built a Gmail-driven monitor that reads incoming queries, structures them, and files them to a database on its own. It captured 10,610 opportunities with no copy-paste, so the team acted on leads instead of hunting for them.
A discovery-call booking used to mean manual calendar invites, notes docs, and follow-up emails. I built a pipeline where one form submission creates the calendar event and Meet link, writes a private prep doc, sends a tailored welcome email, and logs everything to a tracker. The operator arrives at each call already briefed.
Manual backlink review is slow and easy to skip. I built a tool that pulls a domain's backlinks, scores them for spam signals, and prepares the disavow file. It turned a full day of manual checking into a scheduled run.
Replies were scattered across platforms and slow to go out. I built a web app that pulls conversations into a single view and drafts on-brand responses, so reply time drops and nothing slips through.
A lending operation ran its P&L on hardcoded numbers nobody could trace. I rebuilt it as a driver-based model where every figure follows from a stated assumption. Leadership could test scenarios and stand behind the numbers in a review.
Two fitness studio franchise brands had performance data spread across locations and tools. I built the data system that pulls it together, validates it, and feeds one reporting layer, so head office compares studios on the same basis.
Call performance lived in exports nobody wanted to open. I built a command center that consolidates 11,304 calls across 221 destinations into one filterable view, so managers spot a problem in seconds instead of scrolling spreadsheets.
I built a single-page ops dashboard that reads live from booking and log data and shows volume, conversion, revenue, and system health, refreshed on its own. It replaced manual weekly reporting with a morning glance.
Owners and head office needed to compare studios without waiting for someone to build a report. I built the dashboards that sit on top of the franchise data system and show each location against the same KPIs.
As a link building team lead, I turned ad-hoc output into a repeatable process with clear standards, tracking, and quality controls. The team delivers consistent results across clients instead of depending on any one person.
I built the growth and link-building system for a solar energy startup from scratch, from content targets through outreach to tracking, so growth came from a system rather than one-off effort.
I built the content system behind marianne.click, a set of evergreen pillar articles with a publishing calendar and structured data, designed to rank and monetize through search.
06 / Credentials
Process engineering fundamentals paired with business and analytics training.
University of Santo Tomas
Systems thinking, process improvement, operations management, and analytical problem solving.
University of Rizal System
Business analytics, managerial accounting, and business strategy.
Professional Certifications
07 / Contact
Tell me about the bottleneck: the report nobody wants to build, the data nobody trusts. I'll come back with a practical way to automate it and the results you should expect.
Call hours · Philippine Standard Time
Monday 8 AM to 5 PM · Tuesday to Saturday 10 AM to 12 PM · 30-minute calls